Eneba, Kinguin, Gamivo, G2A. A full ranking of key marketplaces in 2025

I have to start with honesty: there's no store that's perfect at everything. Each of the four has its strengths and each has things that drive me up the wall. The ranking you're about to read is the result of 14 months of regular shopping (47 transactions total), 3 refund tickets, 2 small losses, and one big scam I had to claw back through the bank.

Each category gets points from 0 to 10. Final score at the end. Read by section, not just the final number, because the differences are subtle and depend on how you shop.

Category 1: Number and quality of listings

GG2A rules this one. They have the largest catalog (over 100 thousand live listings at any moment) and the widest seller rotation. This is also their biggest weakness, more on that later.

KKinguin has the second widest base, around 60 thousand listings. They focus mainly on PC games but also carry Xbox keys and PSN codes. Their catalog of indie and lesser-known titles is the best of the four.

EEneba takes a curated approach. Fewer listings (around 30 thousand) but better seller quality control. Harder to find exotic keys, easier to land a safe AAA purchase.

GGamivo has the smallest catalog (around 20 thousand) but is very strong in mainstream AAA and popular indies. Their UI handles region filtering best.

Score:

• G2A: 9/10
• Kinguin: 8/10
• Eneba: 6/10
• Gamivo: 5/10

Category 2: Safety and seller credibility

The order flips here. EEneba has the strictest seller verification policy and the highest entry threshold (minimum 500 EUR deposit plus ID verification). Result: dramatically fewer scammers on the platform. Out of 12 purchases I didn't have a single refund ticket.

GGamivo has similarly high entry barriers and aggressively removes accounts with negative ratings above 3 percent. Out of 11 purchases I had one refund, resolved in 6 hours.

KKinguin has medium verification and significantly more small sellers. Out of 16 purchases, two refunds. Both resolved, but one took 9 days.

GG2A is the wild west. Most sellers, weakest verification, most incidents. Out of 8 purchases (I deliberately limited the number after my first two bad experiences) I had one scam that I only resolved through a bank chargeback. Their G2A Shield protection works, but only when you pay extra for it.

Score:

• Eneba: 9/10
• Gamivo: 8/10
• Kinguin: 6/10
• G2A: 4/10

Category 3: Prices and promo frequency

Average gap between the cheapest and most expensive listing of the same game on the same day, measured across 30 popular titles:

• G2A is on average 4 to 8 percent cheaper than the others, but that gap mostly comes from listings by low-credibility sellers.
• Kinguin holds prices in the middle of the pack but has the most frequent promo codes (weekly newsletter with 5 to 10 percent off the basket).
• Eneba is often the most expensive nominally, but their newsletter codes go down to 15 percent off, so the final price often ends up the lowest.
• Gamivo has the fewest extreme deals but the most predictable prices. You pay slightly more but know exactly what.

Score:

• G2A: 8/10 (assuming you know how to vet sellers)
• Eneba: 7/10
• Kinguin: 7/10
• Gamivo: 6/10

Category 4: UI, search and UX

GGamivo has the best-designed interface. Filtering by region, by seller reputation, by activation type (Steam, Epic, GOG) all work intuitively. Mobile app is solid.

EEneba has a clean but limited UI. Search sometimes doesn't handle typos well. Mobile app exists and works OK.

KKinguin has the most features but the UI looks like it was designed by someone who never uses their own product. Filters work but are buried three levels deep in navigation. Mobile app is average.

GG2A has UI from 2018 with minor facelifts. Works but doesn't bring joy. Lots of ads. The mobile app in 2025 still feels very dated.

Score:

• Gamivo: 9/10
• Eneba: 8/10
• Kinguin: 5/10
• G2A: 4/10

Category 5: Refund handling

This category gets decided in favor of GGamivo. Their Smart Protection (paid service, about 0.80 USD per transaction) actually works really, really well. Bad key, ticket in 5 minutes, money back in 12 hours. Least stress of the whole category.

EEneba has its own buyer protection built into transactions without extra cost. Works reliably, but average resolution time is 48 hours.

KKinguin has KinguinPlus (paid), works OK but requires actively chasing support. Without buying protection, refunds drag.

GG2A has G2A Shield (paid, expensive), works but only for users who bought it. Without Shield you're left with a civil case against the specific seller. Average effectiveness.

Score:

• Gamivo: 9/10
• Eneba: 8/10
• Kinguin: 6/10
• G2A: 5/10 (with Shield), 2/10 (without)

Final total

Points summed:

• Eneba: 38/50. Safest pick for AAA purchases, good protection included, clean UI.
• Gamivo: 37/50. Best UX and refund handling, smaller selection.
• Kinguin: 32/50. Wide catalog, average service, for experienced buyers.
• G2A: 30/50. Biggest selection but requires skill at filtering listings.

What's not in the ranking but should be

Three things I deliberately left out because they can't be assessed objectively.

First, ethics of seller treatment. G2A has historically been the most controversial here. In 2019 a scandal broke over keys bought with stolen credit cards. G2A offered 10x reimbursement to affected publishers. Few publishers took it. The situation has improved, but the stigma remains.

Second, support for local payment methods. All four stores support major cards and PayPal, but Gamivo and Eneba have the cleanest integration (instant transfers, no commissions on common cards). Kinguin sometimes requests card verification after unusual transactions, which can be annoying mid-purchase.

Third, company history. Eneba is youngest (founded 2018), Kinguin oldest (2013), Gamivo and G2A in between. Business stability affects whether the company will exist a year from now. All four look financially healthy, but in the keys business that's never certain.

The ranking returns in a year. If any of them drastically changes service quality, I'll update. For now this is my truth after 47 transactions.

Things worth knowing beyond the ranking itself

Four practical tips that came up during testing but didn't fit any of the five categories.

Every store has its own loyalty program. Eneba Points, Kinguin Coins, Gamivo Smart Points, G2A Plus. Each offers 1-3 percent cashback on purchases. Over a year that's 8-25 USD recovered. Worth signing up to all of them, even if you mainly buy in one.

All four have mobile apps but only two are worth using. Gamivo and Eneba have sensible mobile apps where you can quickly check a price and buy. Kinguin and G2A have apps "for the sake of having them", desktop UX is significantly better there.

Newsletter is a free discount. Subscribing to the newsletter in each of the four stores gets you a 5 to 10 percent code on your first purchase, plus regular promo codes. Easy to forget, easy to use.

Free vs premium accounts. Only G2A and Gamivo have paid premium accounts (G2A Plus, Gamivo Prime). G2A Plus gives 10 percent off everything, costs 1 EUR a month. Pays off if you buy above 30 EUR a month. Gamivo Prime is similar, costs 4 EUR/month, gives 5 percent plus better refund handling.